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Contents 1 Sales Lead Generation Surveys 1.1 General Measures That Are Part of Sales Lead Generation Surveys 1.1.1 Need Identification 1.1.2 Sizing the Solution (Qualifying and Prioritizing the Lead) 1.1.3 Personal Insights and Need Statement 1.1.4 Contact Information

Sales Lead Generation Surveys

Sales lead generation surveys are an effective online tool for
(1) assuring timely use and follow-up of sales leads,
(2) qualifying sales leads (thereby saving valuable sales force time), and
(3) providing more effective tracking of sales leads.

General Measures That Are Part of Sales Lead Generation Surveys

Need Identification

What are you looking for (need to be fulfilled or solution sought)?
Use a simple list of products or services you provide and have them select items from the list

Sizing the Solution (Qualifying and Prioritizing the Lead)

Parameters of solution needed (large…small measured)
Specific product specification or parameter specification
Time frame for implementation or purchase

Personal Insights and Need Statement

Open ended description of their needs.

Contact Information

Contact information (sources of media they consult for information; how would they search for information about this product or service)