Multiple Choice Matrix Questions

From QualtricsWiki

The Multiple Choice Matrix is a series of questions, all of which have the same answer scale. For example, multiple attributes of a restaurant could be evaluated on a 5 point satsifaction scale that includes the scale items: Delightful, Very Satisfied, Satisfied, Somewhat Satisfied, Failure

Example Question

	Delightful	Very Satisfied	Satisfied	Somewhat Satisfied	Failure
Friendly Server	o	o	o	o	o
Taste of the food	o	o	o	o	o
Cleanliness of the restaurant	o	o	o	o	o

Grouping identically scaled multiple choice questions into batteries keeps similar questions together and thereby reduces response time and respondent fatigue.

The multiple choice questions may use either the radio button (one answer), check box (multiple answers), or spreadsheet (text input) formats. These formats make for a very versatile use and large breadth of applications. Typical questions might include measures of agreement with statements about the degree of preference or degree of satisfaction with a list of products, services, or attributes.

Randomize: We know that being the first on the list in elections increases the chance of election. Similar bias occurs in all questionnaires when the same answer appears at the top of the list for each respondent. Randomization corrects this bias by randomly rotating the order of the multiple choice matrix questions for each respondent.

[edit] Example