Variable Naming
From QualtricsWiki
This option allows you to rename your variables. In order to get to this option, you first need to go to View Results. Then go to the More button (this is to the left of the Add Graph and Add Table icons). Select Analysis Options. This will bring you to a pop up.
Check the Variable/Choice Naming box. Then, you can click on the variable you would like to rename under the Variable Name column. The new variable name that you type here will not be seen by the respondents taking your survey. This new variable name will be on your data reports and analyses.