Featuring

Craig James

XM Scientist, Asia Pacific & Japan

With consumer experiences transforming business-to-business (B2B) expectations, organisations from the sector are increasingly focusing on customer experience (CX). But the problem is most CX best-practice comes from the business-to-consumer space, meaning there’s no set guidelines or tools to follow.

That is until now. Join Qualtrics XM Scientist Craig James, as he outlines a tailored approach for B2B CX, enabling you to engage decision makers in the moments that matter.