Session airs August 8, 2019 | 11:00 AM AEST

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SESSION 3 | The Experience Economy

How to Customize Customers' Experiences

Joe Pine Bestselling Author

A great product is no longer enough; companies that succeed do so by engaging each customer in an inherently personal way. Discover a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce.

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