Session airs November 15, 2018 | 11:00 AM AEST

This session will begin in

Register for access

SESSION 5 | Qualtrics

Product Success: What's in a Name?

Aleksandra Polovina XM Scientist

More than half of product launches fail to meet business objectives, and product naming is one of the culprits. Get to the right moniker with proven naming research tactics and evaluation strategies.

Click to share

Up Next