Skip to main content

Session airs December 6, 2018 | 11:00 AM AEST

This session will begin in

Register for access

Register once and get access to all sessions.

By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

Step /2

SESSION 8 | Simple

Personas 2.0: How this Fast-Growing Startup Hardwires the Customer into Every Product Decision

Zara Logue Director, Product Operations and Strategy

Personas have been discarded as a strategic tool by many because, done badly, they are vapid, cheesy, and useless. The insights are important, but adoption is even more. Learn how growing fintech leader Simple continuously iterates their personas by using a data-driven approach and creative socialisation methods that match the company's culture and product.

Click to share

Up Next

Learn more about Product Experience Management