Session airs December 6, 2018 | 11:00 AM AEST

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SESSION 8 | Simple

Personas 2.0: How this Fast-Growing Startup Hardwires the Customer into Every Product Decision

Zara Logue Director, Product Operations and Strategy

Personas have been discarded as a strategic tool by many because, done badly, they are vapid, cheesy, and useless. The insights are important, but adoption is even more. Learn how growing fintech leader Simple continuously iterates their personas by using a data-driven approach and creative socialisation methods that match the company's culture and product.

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