Featuring

Franck Sarrazit, PhD

Principal Consultant, Qualtrics

Whether you’ve been in business for 50 years or you’re just starting, building an iconic brand is more challenging than ever and the best organisations relentlessly monitor and improve how their brands are perceived.
 
Today’s brand professionals need a way to measure whether their marketing, messaging, and advertising is delivering the intended brand experience and outcomes they want.
 
Watch this webinar to learn how to design a brand tracking study that helps you increase consumer loyalty.
 
What people have to say about the presenter:

He is, without question, one of the best thought leaders I know in the Brand and Communication space in market research. What sets Franck apart is his deep understanding of people and what drives their decisions. He understands behavioural economics, and how it should be applied by brands to drive meaningful connections in consumers' minds.