What you will learn from this webinar:
- How modern consumers think about brands
The world is changing, with an explosion of choice. It’s essential to understand how your customers interact with your brand and with competitors’ brands. Learn about awareness, salience, consideration set, and customer effort.
- The purpose of a brand tracking study
Helping you understand your opportunities and vulnerabilities; perception and positioning; and marketing investments.
- How to design an internal brand tracking study
Learn which question types to use and how to structure your brand tracker to help you get consumers all the way from awareness to purchase and loyalty.