About This Webinar

What you will learn from this webinar:
  • How modern consumers think about brands
    The world is changing, with an explosion of choice. It’s essential to understand how your customers interact with your brand and with competitors’ brands. Learn about awareness, salience, consideration set, and customer effort.
  • The purpose of a brand tracking study
    Helping you understand your opportunities and vulnerabilities; perception and positioning; and marketing investments.
  • How to design an internal brand tracking study
    Learn which question types to use and how to structure your brand tracker to help you get consumers all the way from awareness to purchase and loyalty.

Franck’s latest blog post:
  • How New Tech Is Boosting Brand Trackers, Not Killing Them.
    Will digital transformation get the better of ‘old school’ brand tracker or is tech the fountain of youth it badly needed? I have always wondered about marketing’s apparent ‘fascination’ with death. If we are to believe those click-bait headlines, almost all non-digital marketing is on the brink of death these days. From traditional media channels…