Dean serves B2B Marketing Professionals and has extensive experience in the buy side of technology, advising customers in purchasing and implementing solutions. Dean has spoken extensively around the world to audiences at events such as Sourcing Interests Group, Outsourcing World Summit, RUSSOFT, and the China Outsourcing Summit. His work has been widely published by news organizations such as CIO Magazine and Forbes.

Dr. Elizabeth ErkenBrack is a Linguistic Anthropologist and a Senior XM Scientist for Qualtrics, working to help organizations understand and deliver exceptional experiences for their customers and employees. Before joining Qualtrics, Elizabeth built CX programs in health insurance and global financial services companies and understands the challenges of execution in complex and heavily regulated environments. She specializes in program strategy and development, maturing and expanding XM, linking XM metrics and operational metrics, and championing XM programs among internal stakeholders. She is also a proud alum of the University of Pennsylvania and Vassar College.