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Product Concept Testing

Focus your product development investment by capturing real-time feedback on your product concept early in your development and evaluate the strengths and weaknesses of potential ideas.

Concept testing allows you to test out potential new products early on in their development, before you invest heavily in them. It takes real-time feedback on your product concept early in your development and evaluates the strengths and weaknesses of potential ideas. It means you can focus your resources on the ideas with the most potential and save time and budget by scrapping the ones that are less likely to be successful.

Concept testing is a valuable step to identify perceptions, wants and needs associated with a product or service.