Product Feature Prioritisation
Understand the features your customers value, and the ones they don’t, so you can prioritise the most important ones in your early stage product development.
The card sort technique helps you understand which product features most and least deliver value to a potential buyer or past customer. Card sort survey participants rank your list of potential product features so that you have all the information you need to make important product decisions.
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Product Feature Prioritisation — also known as card sorting — is a quick way to prioritise a long list of potential features and is a great way to create a shortlist of features early on in the product development process. Product features are characterised into easy to understand categories of ‘must-have’, ‘nice-to-have’, and ‘doesn’t-need’ so you can see at a glance which ones appeal most to different customer segments.