Key trends for product researchers to capitalise on in 2022
Organisations continue to face the challenge of building and optimising ever-evolving products, services and experiences. Our research shows that product-related initiatives are more important than ever — but how are businesses taking action?
Hear expert analysis from Karen Goldstein, Principal XM Scientist from Qualtrics, and guest speaker, Lenny Murphy, GreenBook Executive Producer and seasoned market researcher, as they explore 2021 product research challenges and trends, and how this highlights key opportunities for businesses to consider in 2022 and beyond.
In this session you'll learn:
- Key priorities and challenges for PX research in 2021 and beyond
- Customer stories and practical guidance for PX research
- Areas of opportunity for businesses to consider in 2022 from 2021 key insights
Principal XM Scientist, Qualtrics
Karen is a Minnesota native, who started her career under consumer purchase and usage behaviour at IRI and NPD. In 2004, she transitioned to custom research, focusing on innovation research at Synovate and later at GfK, where she was VP of Market Opportunities and Innovation and SVP of Consumer Insights. In 2019, she joined Qualtrics as an XM Scientist in Research Services. Today, she is a Principal XM Scientist with a focus on PX and DesignXM. Over the last 25 years, she has built a deep expertise in Innovation Research methods across numerous categories and industries.
Executive Producer, GreenBooks
Lenny is GreenBook's research guru in residence, influencer-in-chief, and product mad scientist. He has been in the research industry for over 20 years in various senior-level roles, with the last decade being focused on collaboration with organisations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends (GRIT) Report, two of the most widely read and influential publications in the global insights industry.