The Leading Customer Experience Platform

Qualtrics Customer Experience is the world’s most agile platform for customer experience improvement, making it easy for companies to monitor, respond, and improve every touchpoint along the customer journey.

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Over 10,500 brands and 99 of the top 100 business schools use Qualtrics

Qualtrics Customer Experience helps organizations create conversations with customers and measure their experiences across all touch-points, prioritize and predict key experience drivers, and drive action throughout an organization.

Measure & Baseline

Measure customer experience at every touchpoint along the customer journey and establish baselines to measure future performance.

Predict & prioritize

Predict and prioritize customer needs and trends, identify key engagement and experience drivers, and drive results with role-based dashboards and action plans.

Track & optimize

Track consumer behavior across diverse segments, benchmark your company versus competitors, conduct complex academic research, and do all of your ad and product testing at a fraction of the price you’d pay to outsource your research.

Advanced Capability Meets Incredible Simplicity

When you depend on external partners to manage your customer experience, not only does every change cost you time and money, but it also distances you from your customer. Qualtrics puts you back in the driver’s seat and provides the most powerful research platform to make improvements to your program in real time and at no additional cost.

The most sophisticated CX research platform on the planet


Create, test, and modify surveys instantly. No training or coding required.


Intuitive, drag and drop simplicity increases program adoption and buy-in.


Leverage 100+ question types, embedded data, advanced logic, quotas, email triggers, mobile compatibility, randomization, and every advanced feature you need.

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