Customer Experience
Gartner Magic Quadrant for Voice of the Customer (VoC)

Qualtrics named a Leader in Gartner 2020 Magic Quadrant for Voice of the Customer

Qualtrics has been named a Leader in Gartner’s inaugural 2020 Magic Quadrant for the Voice of the Customer (VoC)*. Qualtrics is the highest positioned vendor for Ability to Execute, and one of the highest placed vendors in Completeness of Vision.

Request Report

By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

CX products for every team:

Qualtrics CustomerXM™ has purpose-built CX products for every team along the customer journey – from frontline employees to CX leaders – to transform organisations’ CX programs to systems of action. They leverage the innovations on the Qualtrics XM Platform™ that empower organisations to focus on the areas that will most impact their business, with key capabilities such as:


  • The ultimate listening engine. Qualtrics enables organisations to gather direct, indirect, and ambient experience data across any channel, such as SMS, web, mobile, in-app intercepts, social listening, and even clickstream data. The Qualtrics platform has over 130 listening channels so organisations can build a complete picture of their customer experience.
  • Predictive analytics and intelligence. Leveraging the Qualtrics iQ engine capabilities, the platform conducts advanced analysis from structured and unstructured data to automatically surface insights. Organisations can also conduct ad hoc analysis directly with Qualtrics, making it easy to share insights with the right stakeholders to take action.
  • Automated action and workflows. With a no-code orchestration engine, Qualtrics automates any task, whether in the Qualtrics XM Platform or within an organisation’s existing operational systems. Qualtrics has over 100 out-of-the-box integrations with most major operational systems that enable organisations to engage their people in the systems and tools they are accustomed to working with every day.


*Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Magic Quadrant for Voice of Customer, Jim Davies and Ed Thompson, 30 November 2020

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Qualtrics.

13,000+ brands and the top 100 business schools have switched to Qualtrics