Gartner Magic Quadrant for Voice of the Customer (VoC)
Qualtrics named a Leader in Gartner 2020 Magic Quadrant for Voice of the Customer
Qualtrics has been named a Leader in Gartner’s inaugural 2020 Magic Quadrant for the Voice of the Customer (VoC)*. Qualtrics is the highest positioned vendor for Ability to Execute, and one of the highest placed vendors in Completeness of Vision.
CX products for every team:
- The ultimate listening engine. Qualtrics enables organisations to gather direct, indirect, and ambient experience data across any channel, such as SMS, web, mobile, in-app intercepts, social listening, and even clickstream data. The Qualtrics platform has over 130 listening channels so organisations can build a complete picture of their customer experience.
- Predictive analytics and intelligence. Leveraging the Qualtrics iQ engine capabilities, the platform conducts advanced analysis from structured and unstructured data to automatically surface insights. Organisations can also conduct ad hoc analysis directly with Qualtrics, making it easy to share insights with the right stakeholders to take action.
- Automated action and workflows. With a no-code orchestration engine, Qualtrics automates any task, whether in the Qualtrics XM Platform or within an organisation’s existing operational systems. Qualtrics has over 100 out-of-the-box integrations with most major operational systems that enable organisations to engage their people in the systems and tools they are accustomed to working with every day.
*Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner, Magic Quadrant for Voice of Customer, Jim Davies and Ed Thompson, 30 November 2020
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