BRAND EXPERIENCE EBOOK
Growing your brand in the experience age
With the rise of the experience economy, the importance of your brand has never been higher. In fact, 84% of the market cap of companies listed on the S&P 500 can be attributed to intangible assets like brand — that compares to just 32% only 30 years ago.
In this eBook find out how you can set yourself up to grow your brand in the experience age.
What you will learn from this eBook:
- How to satisfy changing customer expectations in the experience age
From a proliferation of products to short attention spans – reaching your audience and remaining competitive requires a new approach to brand growth.
- Essential brand fundamentals
Great brands have 4 fundamentals in common – purpose, consistency, differentiation, and resonance. Learn more about these powerful principles to develop a lasting brand.
- How to future-proof your brand
Brands are not just the stewardship of the marketing team. A brand is a representation of every experience and interaction with your company. See how to turn every employee into a brand ambassador.