Improving the customer experience in financial services: Four strategies to follow in 2021
Customer experience is the new battleground for success in financial services. With more choice and freedom to switch, consumers are actively seeking out and rewarding those delivering the best products, services, and experiences tailored to their individual needs. Customer journeys are no longer linear and constantly shift between multiple touchpoints and channels.
To help financial service providers compete in this new reality, Qualtrics outlines the key capabilities, tools, and processes needed to optimise experience in 2021 and beyond.
What you’ll learn from this eBook:
- The four key areas financial service providers must focus on to improve the customer experience
- Real-life examples of how financial service providers are responding to customer needs in the current environment
- How to master XM and enable the discipline across the entire organisation