RESEARCH SOFTWARESophisticated research made simple Get the data you need to make the most important decisions. From product, pricing and ad testing to customer feedback and brand tracking, join the 9,000+ brands and of the Top 100 business schools that make Qualtrics the world’s most-trusted research platform. Request Demo
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Wrong decisions can cost millions. Qualtrics helps us get it right.
Point and click survey buildingCreate, customise, and modify your research projects in minutes with a drag-and-drop UI and a library of 100+ question types and templates designed by PhD survey scientists. No coding required. Ever.
Any channel – Any timeReach your audience on any channel including email, mobile, website, social, in-app, IVR, chatbots, voice assistants and virtually any other channel you can imagine.
Ultimate flexibility – incredible simplicityPersonalise the experience for every respondent with the most flexible survey platform on the planet, featuring advanced branching, skip logic, AB tests, display logic, advanced piping, and so much more. Request Demo
Smarter, faster researchFast-track your research project with Qualtrics XM Certified Solutions™: out-of-the-box survey design and analysis, curated content, prescriptive workflows and seamless automation—all designed and validated by PhD research experts.
Grow your research, not your teamWith Qualtrics Research Services, you have access to an entire research team to get on-demand help with research projects and access to over 40 million panel respondents.
We work when you doAccess 24/7 support by phone, chat and email, as well as extensive online support and a dedicated customer success team to help with any project. Request Demo
What is market research?
It’s never been easier to put your customers at the heart of your most critical decisions from launching new products to growing your brand. Market research software makes it easy to collect and analyse experience data at scale to get a unique understanding of your market, your products, your competitors and your customers. Great market research starts with a survey and applies detailed analytics to turn opinions into insights and recommendations that help you make better decisions. Learn More