XM Knowledge Base
Research & Insights Software
Sophisticated research made simple
Get the data you need to make the most important decisions. From product, pricing and ad testing to customer feedback and brand tracking, join the 11,000+ brands and 99 of the top 100 business schools that make Qualtrics the world’s most-trusted research platform.
Powerful & personal
Sophisticated research made simple
Ultimate flexibility – incredible simplicity
Personalise the experience for every respondent with the most flexible survey platform on the planet, featuring advanced branching, skip logic, AB tests, display logic, advanced piping, and so much more.
Reach your audience on any channel including email, mobile, website, social, in-app, IVR, chatbots, voice assistants and virtually any other channel you can imagine.
Intelligent & predictive
Uncover new insights with built-in intelligence
ExpertReview
Leverage AI to check your survey methodology and screen for poor quality responses.
Text iQ™
Find insights hidden deep in open text responses with sentiment scores, trend reports, and automated alerts
Stats iQ™
Become a stats genius with just a few clicks—Stats iQ automatically chooses the right statistical test and gives easy to understand results
Predict iQ™
Predict customer behavior and receive alerts so you can intervene with at-risk customers before they churn
Take your research program to the next level with Qualtrics
Automated & scalable
An automated platform plus a flexible services model allows for the right level of support for your research maturity
Smarter, faster research
Fast-track your research project with Qualtrics XM Certified Solutions™: out-of-the-box survey design and analysis, curated content, prescriptive workflows and seamless automation—all designed and validated by PhD research experts.
Grow your research, not your team
With Qualtrics XM Services, you have access to an entire research team to get on-demand help with research projects and access to over 40 million panel respondents.
We work when you do
Access 24/7 support by phone, chat and email, as well as extensive online support and a dedicated customer success team to help with any project.
Secure & integrated
Industry-leading security built on a platform that plays well with others
Industry-leading security
Keep your data safe and secure with enterprise-grade security, privacy, monitoring, and data access controls.
Connect your X+O data
With automated integrations to best-in-class tools like Zendesk, Adobe Analytics, Salesforce, Tableau, and more – you can easily combine your experience and operational data into a single source of truth.
What is market research?
