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Xero: Winning the hearts of 3.5 million customers
Amanda Bourke General Manager Customer & Market Insights / Xero (NZ)
For a brand that’s loved by its 3.5 million customers, how does one build the case for CX transformation? Learn how Xero connected customer advocacy with the commercials to gain executive engagement and instigate CX transformation. And how they’re looking to use NPS drivers combined with operational and brand insights to orientate decision-making and product roadmaps.