Posts by Aleksandra Polovina


Six Market Research Budget Mistakes You’re Probably Making

Budgeting for market research is a challenge. From estimating how much you need to justifying the value of vastly different approaches and price points, it seems that everyone is struggling with this process. But there’s struggling and then there’s struggling. There are six planning types that can sink budgeting for your organization. Take a look […]

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Not Seeing Results? Try These Brand Tracker Upgrades

The way you think about your brand tracker can make or break its usefulness. Your brand tracker is really your brand guidance system which helps support your strategy in the long term and allows you to fine-tune marketing activity on an ongoing basis. In addition to keeping a pulse on key brand and category indicators […]

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Five Keys to Optimize Your Brand Tracker

As a company that pioneered a technology to make survey research easier and more efficient, we’ve done our fair share of brand trackers. Qualtrics has created, executed, and managed hundreds of brand trackers of varying complexity. Some were global B2B trackers with minimum quotas on usage of a specific type of product and some as […]

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