Posts by Christine Randle


Small business ownership presents a variety of challenges, and one of the most daunting can be formulating an effective marketing strategy. Do you utilize paid advertising avenues? Do you stick strictly with free social media marketing? Regardless of your platform, doing thorough market research can help you ensure that your efforts are worthwhile and highly […]

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Top 10 Survey Pitfalls

In a perfect world, we’d all be survey experts. But since nobody’s perfect, sometimes we still make common mistakes when designing surveys. There are best practices for creating surveys, and worst practices. Here are some survey pitfalls that you need to avoid in order to get better data and make better decisions. 1. Loaded Questions […]

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