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Craig Lutz

Author Bio

Craig Lutz is a Director of Research & Insights at Qualtrics. He has been at Qualtrics for 14 years where he has participated in a number of different roles including Services Software Engineer, Product Manager, Consultant and Data Scientist. He is a pioneer in advanced quantitative software computing, simulations and design. He is the author of Exploring Conjoint Analysis. Craig graduated from Brigham Young University with a degree in Actuarial Science and Mathematics.

Articles attributed to Craig Lutz

Advanced Research Made Easy - Conjoint Analysis

What is conjoint analysis and how can you use it to enhance the value of the products and services you provide to customers? Read on to learn more about how conjoint analysis works, why you should use...

By Craig Lutz

Featured Posts

Turning reactive CX into proactive CX

For decades companies have invested billions in issue resolution — that is, taking action to rectify a problem after a bad experience has taken place, knowing that it will prevent some customers fro...

By Rachad Davis

3 key ways AI can help drive human-centered government

Integrating Artificial Intelligence (AI) may seem counterintuitive to a “human-centered” strategy, but future-focused leaders have figured out how to leverage AI to design human-centered governmen...

By Hannah Burn, Rishi Vajpeyi

Qualtrics again named a Leader in 2024 Gartner® Magic Quadrant™ for Voice of the Customer report

The Gartner® Magic Quadrant™ for Voice of the Customer (VoC) 2024 report has been published, and we’re proud to reveal that Qualtrics has been named a Leader in the VoC market once again. In t...

By Qualtrics

Qualtrics now a CMS-approved vendor to conduct the Health Outcomes Survey

At a time when customer experience and Quality teams are being asked to consolidate, reduce redundancies, and justify spending, industry leaders are centralizing their CX investments in purpose-built,...

By Noah Gilbertson