Daniel Saunders

Author Bio

Daniel heads up content production in Europe. As part of his role, he gets the chance to work with some of our biggest customers in the region to showcase how they’re delivering breakthrough experiences to customers and employees.

Articles written by Daniel Saunders


How the LEGO Group is leading the way in people analytics

Before SAAS was even a thing, Melissa Kantor was working with Silicon Valley startups to implement advanced HR tech platforms. And after a jump across the pond to the UK, she enjoyed stints at some...

7 min read


3 examples of innovative employee listening

Offering best-in-class employee experience has become critical to an organization’s success - from attracting top talent to increasing engagement across the entire lifecycle. And employees are keen ...

6 min read


Matt Dixon: CX myths and escaping conventional wisdom

When Matt Dixon completed his PhD in political economy, he knew one thing for sure: the world of academia wasn’t for him. Political economy’s loss turned out to be CX’s gain, and since 2006 he...

10 min read


How food packaging giant Tetra Pak combines X- and O-Data

Look around your kitchen and you’re likely to find at least one bit of Tetra Pak packaging. The company’s patented cartons are up there with soda cans in terms of instant recognition. That ubiquit...

5 min read


What is IT’s role in the experience economy?

The way organizations compete and win business has changed. Where once they were locked in a battle over goods and services, today’s most successful organizations are competing on a whole new front ...

8 min read


How Post Office puts CX in the hands of its employees

There are more than 11,500 Post Office branches around the UK, making it the country’s largest retail network. However, unlike other big brands that would take a cookie-cutter approach to running ov...

7 min read


Travel CX: 6 ways to create breakthrough experiences

The bar is so high right now in the travel industry when it comes to customer experience. In fact, in our recent survey of holiday-goers, 89% of people rated their last holiday ‘good’ or ‘very g...

6 min read


5 NHS patient experience & satisfaction trends for 2019

The patient experience is the sum of all interactions patients have with the NHS - including its staff, facilities and service. In recent years, people have begun to want more patient-centered care, a...

5 min read


Ideas not insights: Unilever explains how technology is transforming market research

Today, too many organizations find themselves drowning in data, struggling to turn copious amounts of customer information into real actions. And things are only getting tougher for insights teams: th...

4 min read


Top HR Conferences in Europe in 2020

Here’s our pick of Europe’s most exciting 2020 conferences on HR, experience management and people science. There’s never been a more interesting time to work in HR. New developments in emplo...

5 min read


2020’s top market research conferences in Europe

Your 3-minute preview of the most inspiring market research conferences in Europe this year. Modern marketing is closely connected to the world of data and technology, and as the tech industry evol...

4 min read


2019’s top five customer experience conferences in Europe

CX really lends itself to great conferences - practitioners are really keen to share their expertise, and it can be truly inspiring to hear stories of fantastic CX from other brands. But with so many ...

4 min read


How to create a culture of innovation in the workplace

On average, 35% of company revenues are generated from products that didn’t exist 5 years ago. So with innovation such a crucial part of a business’ overall success, are you doing enough to foster...

6 min read


Mastercard just hired a CXO - here's why that matters

Mastercard has announced the appointment of its first Chief Experience Officer, with Donald Chesnut joining them from the digital agency SapientRazorfish. With another of the world’s most successful...

3 min read


Why companies that win at CX started with their employees

The saying ‘happy employees equal happy customers’ is one of the biggest corporate cliches out there. And if you’ve ever been left helpless in a store while staff hung out in the backroom, you...

9 min read