Posts by Diana Kaemingk


10 brand and marketing books to read this year

Over the last 50 years, branding has evolved from the ability to differentiate products, to giving companies personalities, to making emotional connections with consumers. Today, companies spend copious amounts of time and thousands of dollars crafting the perfect brand message for the world. Compelling brand messaging is vital to business success and the best marketers […]

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How to keep remote employees engaged

Before the Industrial Revolution, it was common for men and women to work from home or have hybrid work-homes such as street-facing shops or workshops. The rise of factories in and the Industrial Revolution drew workers outside of the home and that’s where society camped for about 200 years, until about the 1980s when telecommuting […]

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10 brand and marketing conferences you should attend in 2019

Marketing is constantly changing and attending conferences is one of the best ways to stay up-to-date with the industry. From content marketing to brand management to SEO, there are numerous marketing topics you can learn about. In our digital society, it’s key that you get facetime with like-minded individuals and leaders who understand how marketing […]

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The top product management & research conferences to attend in 2019

Technology is rapidly changing the way we live and product leaders are at the forefront of this revolution. As the competition increases, products must be developed in record time and meet consumer needs. In order for product leaders to stay relevant and deliver world-class products, they must keep up with the latest trends. Product-focused conferences […]

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25 Employee Experience thought leaders to follow on Twitter

Successful companies understand that the key to winning customers starts with their employees. In fact, searches for employee experience have risen by 270% in the last 5 years, as companies continue to invest in the employee experience. With the rise of social media, it’s easier than ever to learn from the experts and founders of […]

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The top market research conferences to attend in 2019

The market research industry is evolving. Executives today want smarter and faster insights, and technology and automation are changing the landscape. In order for market research professionals to stay relevant and deliver world-class insights, they must keep up with the latest trends. Market research conferences are a great way to gain insights, strategize new ideas, […]

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The top employee engagement and human resources conferences for 2019

Human resources is no longer just hiring and firing. It’s evolved into the employee experience (EX) where departments create dynamic workforces, contribute to company profits, and rely heavily on data and people analytics. In order for human resources professional to stay relevant and understand the ever-changing industry, they must keep up with the latest trends. […]

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The top customer experience (CX) conferences for 2019

As a customer experience professional, you understand the industry ever-changing and you must keep up with the latest trends to stay relevant. Customer experience conferences are a great way learn, share ideas, and network with other professionals. It also gives a well-needed reprieve from the day-to-day grind in the office and a chance to ignite […]

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23 customer experience thought leaders to follow on Twitter

Customer experience is all the rage right now if your organization is not working to delight your customers, you will fall behind. According to a Watermark study on customer experience ,“companies that prioritize customer experience outperform customer experience laggards in stock returns by an average of nearly 80%.” With the rise of social media, it’s easier […]

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