Posts by Kerry Bodine

Journey Mapping Q&A: How to Research for Customer Journey Maps

Kicking your customer experience (CX) into high gear requires an intimate knowledge of your customers’ journey from start to finish. To map out this journey accurately, your organization will need to dive deep to discover what you’re doing well and what pain points are potentially harming your CX.

Read More
Journey Mapping Q&A: Anatomy Of A Customer Journey Map

If you haven’t mapped out your customers’ journey, then you’re setting yourself up for failure. Customer journey maps will help you provide your customers’ better experiences and generate greater loyalty—something all of us could get better at.

Read More