Posts by Meg Monk

7 Steps to Dynamic Customer Experience Measurement [Forrester Report]

Think of a recent experience you had at a store. What were the attributes that contributed to how you felt about that experience, whether positive or negative? Maybe the sales representative went above and beyond to make you feel special. Or maybe you had the opposite experience – you were mistreated and left feeling like […]

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Why Website Feedback Matters to Your Digital Experience

“Digital analytics cannot, no matter how much you torture the data, tell you WHY something happened.” – Avinash Kaushik (Occam’s Razor) Google Analytics can tell you a lot – where visitors enter your site, which pages they frequent the most, how long they stay on your site – but what it can’t tell you is […]

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