Posts by Scott Smith, Ph.D.


Concept Development: How to Conduct a Concept Test

In last week’s post, I introduced concept testing and committed to write about how to actually conduct a test and to provide an example this week. There are several general categories of “concept tests,” so there isn’t an exact formula for how to conduct one. With that being said, I’ll write about general principles and […]

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Concept Testing 101: How to Laser Focus Your Products and Priorities

Concept Testing — How people, without prompting, interpret a deliberately sketchy idea for a new product or service. Concept testing is most often used in concept development to test the success of a new product idea before it is marketed. Concept analysis is often used as one step in the process of providing “proof of […]

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Have you ever noticed how television commercials change based upon the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Saturday morning cartoons, or a sports figure during afternoon soap operas. Smart advertisers use demographics to target commercials in order to get the most bang for […]

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Determining Sample Size: How to Ensure You Get the Correct Sample Size

Determining Sample Size Download eBook How many responses do you really need? This simple question is a never-ending quandary for researchers. A larger sample can yield more accurate results — but excessive responses can be pricey. Consequential research requires an understanding of the statistics that drive sample size decisions. A simple equation will help you […]

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Employee Satisfaction Survey Questions: 3 Sample Templates You Can Use Today

Employee satisfaction surveys provide management with the knowledge and tools to build positive employee relations and a positive work environment. Employee attitudes, burnout tendencies, passion factors, loyalty, workplace climate and competitive intelligence are key indicators for employee retention, satisfaction, and productivity. Effective businesses focus on creating and reinforcing employee satisfaction to get the most out […]

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Coca-Cola Lost Millions Because of This Market Research Mistake

In the mid-1980s, the Coca-Cola Company made a decision to introduce a new beverage product (Hartley, 1995, pp. 129–145). The company had evidence that taste was the single most important cause of Coke’s decline in the market share in the late 1970s and early 1980s. A new product dubbed “New Coke” was developed that was […]

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Survey Questions 101: Do You Make any of These 7 Question Writing Mistakes?

Details, details, details. Creating surveys that yield actionable insights is about details. And writing effective questions is the first step. We see common mistakes that keep survey questions from being effective all the time. Here are the 7 most common: Survey Question Mistake #1: Failing to Avoid Leading Words / Questions Subtle wording differences can […]

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In the last post, 4 Common Sense Tips for Creating Surveys that work, I gave 4 best practices for creating survey questions that all researchers must know. They were: keep it simple, use scales whenever possible, keep coded values consistent, and explain why. In this post I add 3 additional tips. Remember, effective survey design […]

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4 Common Sense Tips for Creating Surveys that Work

Creating online surveys is as much an art as it is a science. It involves attention to detail in the design and flow of your survey. Creating an effective survey that yields actionable insights can be difficult. Effective survey design and flow gives power to your research. But great questions are the foundation for great […]

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