If there’s one experience you don’t want to miss in 2018, it’s X4 – The Experience Management Summit.

And whether you’re a brand manager, a researcher, or a marketing executive, X4 is the place to come hear from the biggest thought leaders and learn what the most innovative brands are doing to drive their organization forward in a fast-paced, always-changing competitive environment. You’ll find sessions on how to strengthen brand equity, improve brand perceptions, and optimize your brand and communication strategy.

X4 lands at the Salt Palace Convention Center in downtown Salt Lake City from March 6-9, 2018 and it’ll be bursting at its not inconsiderable seams with more than 6,000 experience management experts leading the world into the experience economy.

X4 Brand Experience Breakout Speakers

That’s just the main stage, and that’s just the start. Visit the X4 site to see our massive lineup of breakout sessions designed to help you master Brand Experience from the world’s best. From American Express to Zillow, you’ll get how-to sessions from senior leaders at the leading experience brands. Look for amazing speakers like:

    • Hulu – Patrizio Spagnoletto, Head of Media and Subscriber Growth

on how to build emotional connections through data.

    • Buzzfeed – Ashmeed Ali, Head of Research and Brand

on creating an insights-driven organization.

on using online channels to create consistent brand experiences.

on measuring brand attachment and credibility.

    • Autotrader – Rick Wainschel, Vice President Client Analytics & Insights

on assessing brand equity through perceptions and psychographics.

X4 Main Stage Speakers

In 2018, you’ll get main stage speakers that explore the fundamental nature of what drives experience.

  • Angela Duckworth, innovator and New York Times best-selling author of Grit: The Power of Passion and Perseverance expands on her groundbreaking theory of grit as the way to get ahead.
  • Liz Wiseman, leadership guru and author of Multipliers: How the Best Leaders Make Everyone Smarter explores how Multipliers get more done with fewer resources, develop and attract talent, and cultivate new ideas.
  • Harvard-lecturer and Oprah-approved author Shawn Achor, builds on his ideas in The Happiness Advantage to show how it’s actually happiness that fuels success, not the other way around.
  • And Tony Hawk, skating revolutionary, celebrity, and cultural icon (who really doesn’t need his own link) will talk about how the sport’s experience will actually change lives.

That’s just the main stage speakers. For music, the incredible multi-Grammy winning, Adam Levine-fronted Maroon 5, will rock, literally, the largest warehouse concert you’ve ever seen.
Check out all the speakers: qualtrics.com/x4summit

The X4 Summit is a three-day masterclass and your chance to experience incredible keynotes, hands-on workshops, and to network with thought leaders, practitioners and executives.
Register today to secure your spot and ensure that you’re a part of the world’s largest experience management summit.

Register today to secure your spot and ensure that you’re a part of the world’s largest experience management summit.