Analysis and Insights
for BX Leaders
With access to your own research panel you can do more research, gain faster insights, increase response rates, and build rich respondent profiles. But before you can benefit from your own panel, you have to build it.
One of the more common mistakes survey writers make is including a “don’t know” or “no opinion” response. Doing so provides an easy way for respondents to avoid engaging with the subject of the question.
It’s often harder to say ‘no’ than ‘yes.’ This has been the subject of numerous self-help book chapters and blog posts. However, many people are surprised to learn that this is also a serious issue to consider in survey design.
Last week, we discussed how many scale points to use and when. We also noted that you’ll get the best data when you verbally label every point. So, how should you go about labeling them?
Survey errors reduce, but don’t necessarily eliminate, our ability to accurately make inference to the larger population. Consequently, understanding survey errors is key to understanding survey data quality.