Brand Experience, Equity & Research Articles & Tips | Qualtrics Blog

Brand Experience

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for BX Leaders

How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Sample Size Calculator Qualtrics offers a sample-size calculator that can help you determine your ideal sample size in seconds. Just put in the confidence level, population size, margin […]

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Forrester Study: Economic Impact of Experience Management

Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In their latest Total Economic Impact™ study, Forrester estimates the 3-year benefit of Qualtrics experience management software at $1.1 million. As we move further into an economy driven by experience, companies must actively manage key experiences. This is why organizations […]

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Manage Every Experience That Matters: Why X-Data Is the New Imperative

Last month, I had one of the world’s largest insurance companies in our office. 2016 was a banner year for them. They had record earnings and stable growth, their stock was at an all-time high, and shareholders were thrilled with the company. But despite their success, they told me, “Ryan, we know someone is coming […]

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6 Prerequisites for New Business Software

Modern businesses rely on technology operate more smoothly, create better relationships with both employees and customers, and ultimately to drive higher profits. Accordingly, they thrive on software that helps them track things efficiently, manage items and people, and get things done more easily. Obviously, there are thousands of different types of software and different choices […]

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Why Using Grid Questions Is Probably Hurting Your Data

Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web surveys most frequently is a particularly problematic type known as the grid or matrix question type.     In some cases, researchers use grid questions […]

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How to Build Your Own Interactive Quiz

Interactive quizzes or online surveys are a great way to engage and convert customers.   How do I know this? Well, not only have I spent an embarrassing amount of time taking online quizzes (Last week it was “Which Mean Girls Character Are You?” and The NYTimes Weekly News Quiz), I’ve seen many of our […]

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