Analysis and Insights
for BX Leaders
Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web surveys most frequently is a particularly problematic type known as the grid or matrix question type. In some cases, researchers use grid questions […]
Interactive quizzes or online surveys are a great way to engage and convert customers. How do I know this? Well, not only have I spent an embarrassing amount of time taking online quizzes (Last week it was “Which Mean Girls Character Are You?” and The NYTimes Weekly News Quiz), I’ve seen many of our […]
You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to do is open the email and take your survey – that is, if you don’t get screened out by an email filter.
A profiling survey is used to collect key demographic information about newly recruited panel members (e.g. gender, age, occupation, etc.). These surveys are used to improve your panel members’ experience by adding the collected information to their profiles so you don’t annoy them by asking the same demographic questions every time you send them a survey.
In case you don’t have hours to devote to becoming a guru, here are ten best practices to consider when building and distributing your survey using Qualtrics.