How to Break Down the Language Barrier
Have you ever had a conversation with a British co-worker and wondered if you were actually speaking the same language? While we all love a good British accent, when it comes to the language, sometimes English-English is a far cry from American English. Don’t believe it? Check out this post from the good folks at BuzzFeed.
Still skeptical? Read the nearly 60 comments validating the article’s claims.
So if there’s so much discrepancy between two cultures that technically speak the same language, how much insight is lost in translation for languages that actually are different? And how do businesses counter this when conducting operations or releasing products into new markets?
Organizations around the world struggle to crack the code of releasing new products to multiple markets, languages, or cultures. Those who figure it out, unlock the key to massive growth opportunities and significant savings.
So how do you maximize the opportunity? The answer lies in your ability to collect, analyze, and act on data from any country, language and culture. At Qualtrics, we’ve spent countless hours developing a solution that allows you to do just that.
Just as products perform differently, or even completely flop in different countries, a survey campaign will do the same. You must take measures to ensure that your audience has a unique and pleasant experience.
Many would say that the simple fix is to translate the survey into the native language. Simple, right? But those that optimize for global success understand that translation is only a starting point.
Don’t let your best efforts get lost in translation! Instead, join us on October 22 and 23 as we dissect best practices for fielding multi-region survey campaigns. This webinar will show you how Qualtrics Research Suite delivers all the tools you need to conduct a stellar global insight campaign.
Register from North America on Wednesday, October 22 at 10am Pacific
Register from EMEA on Thursday, October 23 at 11am GMT