Yesterday, Qualtrics announced a new integration with Marketo, the leading provider of engagement marketing software and solutions. The integration of these two industry-leading platforms will enable marketers to seamlessly send personalized Qualtrics surveys to their Marketo contact lists.


Marketo customers are using Qualtrics to uncover key insights at each stage of the marketing funnel, including:

  • Event feedback
  • Lead qualification
  • Win/loss surveys
  • Cross-sell and upsell campaigns
  • Loyalty measures and renewal indicators


In the past, users wanting to send surveys through Marketo’s Engagement Marketing Platform have had to manually export and upload lists between Qualtrics and Marketo. This integration reduces the process to a few clicks of a mouse. Not only will this save users time, but it will also enable them to easily ask the right questions at the right time to the right contacts to help drive higher conversion and renewals.


“Marketers are now leading the customer journey. Being in the driver’s seat means thinking differently about how and when you engage with your customers and prospects,” said Lou Pelosi, senior director of LaunchPoint™ at Marketo. “We’re excited to have the Qualtrics integrated solution on LaunchPoint™. It offers marketers a seamless solution and a greater opportunity to build long-term, personalized relationships with their customers.”


The Marketo-Qualtrics integration is currently in private beta, but will be available for all customers by the end of spring. To learn more, visit the Qualtrics Innovation Exchange.