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Today, Qualtrics announced the acquisition of the leading CX thought leader, Temkin Group. In addition, Qualtrics announced the Qualtrics XM Institute with the goal to create the world’s premier center of excellence for all things experience management (XM). Bruce Temkin will be leading the Institute. In a blog post today, Bruce Temkin stated: “While we […]
In the 1950’s, Ford invested $350 million ($3.1 billion in today’s rates) in the Edsel. The company ran consumer polls, but managers ignored the research. Instead, they ran a hype-filled marketing campaign. When the product launched, even its revolutionary features like Teletouch transmission and electronic controls were not enough to save it. The Edsel was […]
Getting answers and acting quickly on customer, employee, brand, and product experiences Remember when building a website was time consuming? I’ve worked around developers, designers, and scientists for a long time. And I’ve watched that process hundreds of times — a creative concept is submitted, then a talented team translates the designed lines and colors […]
A primary focus of an employee experience program is career and leadership development for employees, Qualtrics does this using our 360-degree feedback software. In the spirit of leadership development, we gathered a few quotes about leadership from noteworthy leaders, helping us define what separates good leaders from great ones. Share these leadership quotes with your team members and managers […]
Feedback is an integral part of any event, but too many people only use it at one stage. To really take your events to the next level, it’s essential to do pre-, post- and in-event feedback.
Details, details, details. Creating surveys that yield actionable insights is about details. And writing effective survey questions is the first step. We see common mistakes that keep survey questions from being effective all the time. These problems span various survey question types from rating scale questions to open-ended to multiple choice. Here are the 7 […]