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Experience Management

20 online review stats to know in 2019

In 2019, you can’t afford to ignore online reviews. From restaurants to computer software, consumers flock to online review sites like Yelp, Google Maps, and TripAdvisor to give them advice. In fact, online reviews influence the purchase decisions for 93% of consumers. Online reviews create social proof, increase consumer trust, and they give you a […]

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Ideas not insights: Unilever explains how technology is transforming market research

Today, too many organizations find themselves drowning in data, struggling to turn copious amounts of customer information into real actions. And things are only getting tougher for insights teams: there’s been an explosion of new data sources and the pace of change is only getting faster. It’s led to smart people stuck doing boring, manual […]

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Brand-building tips from Stance founder and CEO Jeff Kearl

 The answer to a single question can determine your brand’s success for years to come. “What is the nature of your business?” Your answer tells consumers how your brand is different to competitors. Of course you could compete on price – but saturated and competitive markets mean you would ultimately be in a race to […]

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7 ways to improve online reviews

Online reviews hold tremendous power. Case in point: last month, before dining at a restaurant that was recommended to me, I quickly looked up its rating on Google. The first couple of reviews mentioned “bland food” and “bug in my food.” Needless to say, I never walked in the restaurant (or trusted my friend’s restaurant […]

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Best practices for B2B customer experience programs

Companies that focus on business-to-business (B2B) sales and services models have unique Customer Experience (CX) challenges due to long sales cycles and multiple decision makers. Although you can steal some best practices from business-to-consumer (B2C) sales, B2B has its own set of tools that can improve your customer experience. This article summarizes the relevant best […]

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Customer experience for government: 6 resources for understanding OMB Circular A-11 Section 280

I love being part of the Qualtrics federal team in Washington, DC. With more than 100 clients at 60+ U.S. federal government agencies, our team is always working with clients and partners on fascinating, newly emerging issues that impact the business, customer, and employee experience parts of federal government agencies. One of the things we’ve […]

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