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Experience Management

5 breakthrough in-store experiences (and the employees behind them)

Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. To provide the levels of ease and personalization customers now expect, brands must engage their audiences seamlessly across all touchpoints. Employees have an important role to play in making that happen. Multiple channels, one customer relationship […]

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CoreXM, the Foundation of Experience Management

Every industry evolves. The music industry went from eight-tracks to streaming services. TV went from broadcast to Netflix. Phones went from bricks to small computers that fit in your pocket. Even cars have evolved from Model Ts to autonomous vehicles. Pick any industry and you’ll find an evolution from the old way of thinking to […]

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Why technology is your brand building secret weapon

If the winner of the 2016 Olympic men’s marathon raced the winner of the 1904 marathon, he would have won by nearly 90 minutes. That means that 2016’s winner could have run nearly two marathons in the time it took the 1904 winner to run one. Today’s runners are uncatchable speed machines compared to previous […]

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How retail brands are getting the customer experience right

Danielle Lumetta, Retail Consulting Manager at Accenture, has advised some of the world’s biggest retail brands. In our latest CX Visionaries profile, we spoke to her about brands excelling with the customer experience, and how they’re doing it. Want more CX Retail Knowledge and Insight? Watch Danielle’s Webinar Now. WATCH NOW “There is no rule […]

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How to Humanize Customer Experience

To avoid falling behind your competitors in the fast-moving experience economy, it’s critical you are able to humanize your customer experience (CX). The rise of e-commerce, social media, and mobile internet has added fuel to an already rapidly changing environment where experience trumps price and product. This shift is being driven by a need for […]

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The 5 rules of launching a new brand

At first glance, launching a new brand can feel like starting a new painting. The blank canvas represents an infinite number of possibilities, an endless array of choices. Your painting can become a landscape, a portrait, a doodle, or an abstract explosion of colors. But look a little deeper and launching a new brand the […]

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