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Experience Management

Three Ways to Price Products for Maximum Profitability

In the 1990’s, hard disk drive producers invested $6.5 billion in product research and development over four years. Their investment resulted in tremendous breakthroughs, improving storage capacity a thousandfold. As hardware storage increased, the price per surface area dropped 70 percent. As a result, these organizations realized net losses of $800 million, because they failed […]

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Is Employee Net Promoter Score (eNPS) a Good Measure of Engagement?

Employee NPS has become a popular measure for employee engagement — but how useful is it and is a single measure of engagement the best way to improve the employee experience? What is eNPS? Employee Net Promoter Score (eNPS) is a measure of how likely your staff members are to recommend your company as a […]

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How a Design Agency Turned Creativity on Its Head With Conjoint Analysis & Ad Testing

UK-based design agency Linney is making waves in the industry with a new approach that uses conjoint analysis to give their clients certainty when it comes to knowing how their campaigns will perform.  If you’ve ever worked at a creative agency, you’ll know the scene. You’re gathered around the table at a pitch, the team […]

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Launching New Products the New Balance Way

For most of history, shoes were made to protect people’s feet from the outside elements. Today, they have evolved from something to keep your feet warm, to status symbols where design is just as important (if not more) as functionality. The sneaker world is booming from millennial demand and professional athletes launching their own brands […]

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4 Steps to Effectively Test Your Ads

During the 2018 Super Bowl, a 30-second ad cost an advertiser $5 million, which was five times as much as MVP Quarterback Nick Foles made all season. (After that famous catch, he got a raise). Ads are expensive, they’re everywhere, and advertisers aren’t planning on slowing down anytime soon. And while it’s probably a matter […]

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6 Ways Disney World Delivers Top Customer Experiences

When it comes to world-class customer experience (CX), Walt Disney World is at the top of the list. Disney delights its customers young and old, from the moment they purchase their tickets to the moment they exit the park. Disney puts value on the lifetime customer relationship and as a result has a 70 percent […]

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