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Experience Management

How Bank of Ireland puts data at the heart of its CX program

Richard Waring and his team lead on insights and market research in Bank of Ireland. Along with the bank’s Customer Experience team, they form part of a newly-formed Chief Marketing Office. And it’s no coincidence the CMO looks after insights, market research and CX at once – for Bank of Ireland, modern, high-quality and timely […]

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10 brand and marketing conferences you should attend in 2019

Marketing is constantly changing and attending conferences is one of the best ways to stay up-to-date with the industry. From content marketing to brand management to SEO, there are numerous marketing topics you can learn about. In our digital society, it’s key that you get facetime with like-minded individuals and leaders who understand how marketing […]

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Find out how UnitedHealthcare turns experience challenges into opportunities to delight customers

The healthcare industry is one of the fastest growing spaces in America, particularly as the baby boomer generation reaches old age. In the last year, healthcare became the largest supplier of US jobs and health spending accounts for roughly 18% of the US gross domestic product. With such a growth in the healthcare industry taking […]

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7 patient experience trends for 2019

The patient experience is the sum of all the interactions patients have with health system, providers, and facilities. As the market shifts towards patient-centered care, it’s vital that organizations understand the importance of creating an excellent overall experience for their patients. In 2018, health care providers invested in a number of digital services such as […]

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Van Westendorp pricing studies explained

The Van Westendorp pricing model can help you gauge what respondents are really willing to pay for an item – and how to set a price range for a real-world market. Researching prices is not straightforward Determining your price point through market research surveys is a notoriously tricky task. Asking respondents outright tends to result […]

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Is value-based pricing the right research model for you?

Find out if value-based pricing is the right study for you to work out the best price point for your product Value-based pricing uses customer perception as a way to determine the price point of a product. Instead of basing the price on how much it cost to manufacture, or how much a previous product […]

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