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Experience Management

Van Westendorp pricing studies explained

The Van Westendorp pricing model can help you gauge what respondents are really willing to pay for an item – and how to set a price range for a real-world market. Researching prices is not straightforward Determining your price point through market research surveys is a notoriously tricky task. Asking respondents outright tends to result […]

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Is value-based pricing the right research model for you?

Find out if value-based pricing is the right study for you to work out the best price point for your product Value-based pricing uses customer perception as a way to determine the price point of a product. Instead of basing the price on how much it cost to manufacture, or how much a previous product […]

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The top product management & research conferences to attend in 2019

Technology is rapidly changing the way we live and product leaders are at the forefront of this revolution. As the competition increases, products must be developed in record time and meet consumer needs. In order for product leaders to stay relevant and deliver world-class products, they must keep up with the latest trends. Product-focused conferences […]

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How to create a culture of innovation in the workplace

On average, 35% of company revenues are generated from products that didn’t exist 5 years ago. So with innovation such a crucial part of a business’ overall success, are you doing enough to foster a positive and creative employee culture? The benefits of doing so are massive. Companies with a “highly aligned” employee and product […]

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Why customer-centric brands are also fast researchers

The connected world we live in has opened up opportunities for companies to interact with their customers more often and across more channels than ever before. With so many opportunities to delight (or even disappoint) your customers, embedding customer-centricity throughout the organization, from the front lines to the back office has never been so important. […]

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What’s New in CX? Engage your customers with new digital and compliance tools

At Qualtrics, we’re focused on empowering you to create world-class customer experiences that improve your bottom line and customer satisfaction. That’s why we’re constantly building new capabilities to enable you to engage with every customer at every meaningful moment, even without distributing surveys. Take a look at what’s new in Qualtrics Customer Experience this month. […]

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