Articles & Insights On Experience Management | Qualtrics Blog | Page 9

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Experience Management

How To Measure Service Quality

In 2019, it’s imperative that you provide excellent service to your customers. With a wealth of competition, companies that don’t compete on customer experience will lose customers to those that are continually delighting and providing a high quality of service. However, even companies that understand the need to provide exemplary experiences have a hard time […]

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What is Brand Image and how do you measure it

In 2006, Blake Mycoskie witnessed the hardships children without shoes had in Argentina, and developed Tom’s shoes, a company that gives one pair of shoes to a child in need for every pair sold. You’ve most likely heard about this brand and their mission. Since the company’s conception, they’ve given away 60 million pairs of […]

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Developing employee personas to improve the workplace experience

Employee personas are becoming increasingly popular as organizations look to their HR teams to drive growth by designing employee experiences that improve engagement, productivity and retention. Find out why employee personas are a vital ingredient in employee experience in our step-by-step guide for building and using personas to improve the experience at your organization What […]

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Why user feedback is the key to customer satisfaction

This is a guest post by Deirdre O’Donoghue is a Senior Content Marketing Specialist at G2 We all want happy customers. But how can you improve your customer experience? The answer is user feedback. Gathering user feedback gives you a sneak peek into the brain of your consumer. If you ask the right questions you […]

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How market research platforms are redefining research agencies

Market research agencies no longer have to choose between driving ROI for clients or driving ROI for themselves There’s a widening gulf between old research agencies modeled on the past and new market research service agencies modeled on the future. New agencies have learned how to deliver client ROI without sacrificing their own. New agencies […]

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25 brand experience (BX) thought leaders to follow on Twitter

The best brands don’t just sell a product or service, they connect with their audience and create experiences that keep customers coming back for more. Brand experience (BX) is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behavior. BX and marketing leaders have the ability to turn brands into […]

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