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The top market research conferences to attend in 2019

The market research industry is evolving. Executives today want smarter and faster insights, and technology and automation are changing the landscape. In order for market research professionals to stay relevant and deliver world-class insights, they must keep up with the latest trends. Market research conferences are a great way to gain insights, strategize new ideas, […]

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The 10 commandments for writing good surveys and questions

In the dark days of survey creation, survey question writing was confusing. Then came forth the 10 commandments for writing good survey questions to guide everyone from elite researchers to entry level interns in all things survey question writing. A good survey questionnaire is made (or not made) by the individual questions that constitute it. […]

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3 Steps to Successful Product Concept Testing

In the 1950’s, Ford invested $350 million ($3.1 billion in today’s rates) in the Edsel. The company ran consumer polls, but managers ignored the research. Instead, they ran a hype-filled marketing campaign. When the product launched, even its revolutionary features like Teletouch transmission and electronic controls were not enough to save it. The Edsel was […]

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Survey Questions 101: Do You Make These 7 Mistakes?

Details, details, details. Creating surveys that yield actionable insights is about details. And writing effective survey questions is the first step. We see common mistakes that keep survey questions from being effective all the time. These problems span various survey question types from rating scale questions to open-ended to multiple choice. Here are the 7 […]

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Customer Segmentation to Increase Revenue: Examples from Best Buy, Mercedes Benz, and AMEX

When Michael Dell, founder of Dell computers, was 16, he sold subscriptions for a local newspaper in Houston. He figured out that two demographics bought newspapers more than others: those who just purchased a house and newly married couples. Dell hired his friends to find these people and created personalized letters for these high-value segments. […]

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An Introduction to MaxDiff Analysis & Design

This is a guest post by Tim Daly, an Assistant Professor of Marketing at Zayed University, Dubai. You can reach Tim directly via email at tim.daly@zu.ac.ae and on Twitter @tmdalyu Hidden away at the bottom of the Matrix Table in the survey question options is the MaxDiff question type. This low-key entrance belies the usefulness and […]

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