Analysis and Insights
for PX Leaders
For years, our passionate customer base has been asking for a place to connect and share ideas with each other and we heard that feedback loud and clear. Today, we’re excited to announce Qualtrics Community – a brand new, peer-driven forum that brings together users of the Qualtrics XM platform to collaborate on projects, swap […]
The written questionnaire is the heart and soul of any survey research project. Most companies are not able to see the customer’s buying experience the way they can see them walk around a physical store, so gathering that data through online questionnaires is imperative. Otherwise you’re shooting in the dark. The way you design your […]
Last month, I had one of the world’s largest insurance companies in our office. 2016 was a banner year for them. They had record earnings and stable growth, their stock was at an all-time high, and shareholders were thrilled with the company. But despite their success, they told me, “Ryan, we know someone is coming […]
Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web surveys most frequently is a particularly problematic type known as the grid or matrix question type. In some cases, researchers use grid questions […]
Interactive quizzes or online surveys are a great way to engage and convert customers. How do I know this? Well, not only have I spent an embarrassing amount of time taking online quizzes (Last week it was “Which Mean Girls Character Are You?” and The NYTimes Weekly News Quiz), I’ve seen many of our […]
You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to do is open the email and take your survey – that is, if you don’t get screened out by an email filter.