Analysis and Insights
for PX Leaders
A profiling survey is used to collect key demographic information about newly recruited panel members (e.g. gender, age, occupation, etc.). These surveys are used to improve your panel members’ experience by adding the collected information to their profiles so you don’t annoy them by asking the same demographic questions every time you send them a survey.
In case you don’t have hours to devote to becoming a guru, here are ten best practices to consider when building and distributing your survey using Qualtrics.
Ranking questions are an important asset in the survey designers’ toolbox, but they can be tricky to use effectively.
The order in which you ask questions can make a huge difference in your data. If you’re not careful, you can inadvertently anchor your respondents and bias your data. And no one wants that.
With access to your own research panel you can do more research, gain faster insights, increase response rates, and build rich respondent profiles. But before you can benefit from your own panel, you have to build it.
One of the more common mistakes survey writers make is including a “don’t know” or “no opinion” response. Doing so provides an easy way for respondents to avoid engaging with the subject of the question.