Today, Qualtrics announced the acquisition of the leading CX thought leader, Temkin Group. In addition, Qualtrics announced the Qualtrics XM Institute with the goal to create the world’s premier center of excellence for all things experience management (XM). Bruce Temkin will be leading the Institute.

In a blog post today, Bruce Temkin stated:

“While we have enjoyed working with all of the vendors, during the last few years it’s become clear to me that Qualtrics has the strongest momentum in CX and XM. There is no doubt, Qualtrics has become and is on a trajectory to remain, the leader in CX and experience management with its robust XM Platform™. The Qualtrics XM Institute will play a big role in this trajectory moving forward.”

Take a minute or two to read the rest of Bruce’s post on the Experience Matters blog for more information about the acquisition and Institute.