Topic: b2b
Ask the experts: 3 answers to popular B2B CX questions
The disruption of 2020 caused new behaviors, new purchase drivers, and new consumer expectations. We asked a panel of experts for their advice on managing the new challenges of CX for B2B. Hear mor...
By Qualtrics
6 world-class B2B CX examples to learn from
Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. We explore 6 successful B2B CX examples to share what you can do in your compa...
By Qualtrics
Best practices for B2B customer experience programs
Customer experience (CX), traditionally a focus for consumer-facing businesses, is now a key differentiator for B2B businesses too*. Build stronger relationships and get ahead of your competitors with...
By Craig James
15 survey questions for B2B buyer persona success
No one ever built a successful buyer B2B persona framework by guessing. In fact, building your buyer personas without research is a great way to fail. If your buyer personas are off, your product will...
By Justin Ethington