Topic: brand experience


Not Seeing Results? Try These Brand Tracker Upgrades

The way you think about your brand tracker can make or break its usefulness. Your brand tracker is really your brand guidance system which helps support your strategy in the long term and allows you to fine-tune marketing activity on an ongoing basis. In addition to keeping a pulse on key brand and category indicators […]

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Five Keys to Optimize Your Brand Tracker

As a company that pioneered a technology to make survey research easier and more efficient, we’ve done our fair share of brand trackers. Qualtrics has created, executed, and managed hundreds of brand trackers of varying complexity. Some were global B2B trackers with minimum quotas on usage of a specific type of product and some as […]

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New Employee Engagement Report: Creating a Customer-Obsessed Workforce

Disney, Starbucks and Apple didn’t grow because they are customer focused, they grew because they are customer obsessed. If your employees aren’t obsessed with providing great customer experiences, your business won’t be either. Obsessive employee engagement is crucial to any business that wants fanatical customers. Compensation certainly affects the customer experience your employees provide, but […]

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Announcing Arianna Huffington as X4 Summit Keynote

How do you build a culture? And how do you nurture one of the world’s biggest brands? These are both questions our next keynote speaker Arianna Huffington knows intimately. And she’s got answers. Arianna Huffington at X4 Arianna Huffington is best known as co-founder and former editor-in-chief of HuffPost (formerly known as The Huffington Post), […]

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Brand Experience is Rushing to the Point of Sale

In L2-founder Scott Galloway’s No Mercy / No Malice post, he nails the modern dilemma of branding in a world of atomized attention: The key issue facing … manufacturers’ brands blessed with aspirational appeal and irrational margins — is that brand building has moved from broadcast to point of purchase, and their points of purchase […]

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Experience Management at JetBlue

Experience management (XM) is a new business discipline that allows organizations to design and optimize product, customer, employee, and brand experiences. JetBlue, JD Power’s North America’s 2016 satisfaction leader among low cost carriers, uses Qualtrics XM™ as their platform of record to collect, analyze and act on customer and employee feedback across the company. Before […]

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