Topic: brand tracker
How brand experience is helping this New Zealand company become the latest market disruptor
New Zealand’s picturesque Hawke’s Bay is home to one of the world’s newest disruptor companies, Rockit™ Apple. This small but mighty company, which exports apples to 30 countries across the...
By Lisa Khatri
Introducing Brand Impact Simulator
Redefine how consumers see your brand In the digital-first world of today, consumers have more purchasing options than ever. From ordering groceries to booking flights, there’s now a plethora of wa...
7 proven ways to measure brand equity
What is brand equity and why does it matter? It’s well-known that customers will tend to buy a product they recognize and trust. The concept of brand equity takes advantage of this customer behavio...
By Adam Bunker
To be a change maker in CX, focus on business outcomes
Customer experience is good for business. You believe that, and so does your leadership team. Unfortunately, many CX programs still have a difficult time getting headcount and resources. Leadership gi...
By Jim Tincher, Topher Mitchell
Consumer trends to watch out for in 2024
AI-powered transformation, economic uncertainty, changing consumer behavior - there's a lot to unpack as organizations plan for 2024. Our Global Consumer Trends Report sheds light on the top consumer ...
By Moira Dorsey
The 4 market research trends redefining insights in 2024
3,000+ researchers. 14 countries. And 4 key market research trends shaping the new year. Welcome to the 2024 research trends: The year AI-fueled innovation takes research to new heights. Market res...
By Ali Henriques