Topic: brand tracker


What is brand equity? How should I measure it?

A strong brand is the single most valuable asset in any business. But what exactly is meant by ‘strong brand’, and how does it relate to the popular concept of brand equity? There are at least two dimensions to this question. Emotionally Strong The first relates to how brands ‘sit’ in people’s minds. This is […]

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Five Keys to Optimize Your Brand Tracker

As a company that pioneered a technology to make survey research easier and more efficient, we’ve done our fair share of brand trackers. Qualtrics has created, executed, and managed hundreds of brand trackers of varying complexity. Some were global B2B trackers with minimum quotas on usage of a specific type of product and some as […]

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