Topic: customer insights


Why Companies Are Taking Their Market Research In-House

In today’s digital age where consumers are rapidly evolving, the need for more data is arising. As a result, many companies are bringing market research in-house from outsourced firms and it’s helping them get faster insights to serve their customers better. Companies want to own their own data and the algorithms to interpret that data, […]

Read More
Demographic Survey Questions that Yield Valuable Insights

Have you ever noticed how television commercials change based on the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Saturday morning cartoons, or a sports figure during afternoon soap operas. Smart advertisers use demographics to target commercials in order to get the most bang for […]

Read More
CX Insights: How to Align the Front Line in Three Steps

Customer experience management is only for the determined: 70% of all customer experience transformations fail, according to research by McKinsey and Co. And of those failures, 72% can be attributed to employee resistance and unsupportive leadership behaviors. Ron Ritter and Will Enger from McKinsey & Company outline three steps to align front-line behaviors with the […]

Read More
In-the-Moment Feedback: Better Than That Yearly Survey

Instantaneous reactions are becoming the norm. Think tweets, likes, and the ever-expanding emoji screen. Certainly, customers expect us to reply as quickly as they can type on their smartphones. If they are sharing their thoughts on social media or in an email to you, these customers want an answer immediately. Sometimes sooner. You no longer […]

Read More
5 Customer Experience Hacks for Small Teams

You already offer a great service at a great price, but that may not be enough to keep your customers coming back for more, or motivate them to tell friends and family about your business. If you want to reap the full value of a customer, give them a memorable customer experience—one that goes beyond […]

Read More
Respond to Feedback Faster With the Qualtrics App for Slack

“If you ain’t first, you’re last” – Ricky Bobby, Talladega Nights   In Hollywood, the sentiment that there’s no merit to a second-place finish is one that’s often touted by flawed, self-absorbed characters, many of whom end up learning that coming in first isn’t the only thing that matters.   But truth be told, the […]

Read More
Qualtrics Now Available for Wider Use by U.S. Federal Agencies

It’d be impossible to list all the ways federal agencies affect our daily lives. They work to safeguard our national security, monitor our environmental resources, provide for health services, and so much more. We’re pleased to announce an agreement that will help make the Voice of the Citizen more accessible to decision makers in these […]

Read More