If you’re a digital marketer, you’ve likely made attempts to address cart abandonment. Perhaps you’ve revised your checkout flow or employed retargeting emails or ads. But there’s another way to think about online cart abandonment, and we’d like to introduce it with a story about a clothing shop and its creepy mannequins.
For companies, providing a truly exceptional customer experience can mean the difference between engaged customers and lost business. Interestingly, few companies seem to realize their digital potential.
We estimate that we’ve reduced our research costs by 75%, including saving $15,000 on an annual brand awareness study. Our small research team conducted three times more research than in the previous year, and we can get results in days, rather than weeks. We’ve also been able to optimize our outsourcing budget with the ability to do more research in house.
Smart companies of all sizes and in all industries understand the importance of gathering and acting on customer feedback. In this interview, Sean Radvansky of Insight Pest Solutions, a small pest control company with locations in several states, explains how gathering customer insights has helped the company to identify unmet customer needs, improve the customer […]
Ashley Verrill is the CRM Analyst at Software Advice. She has spent the last six years reporting and writing business news and strategy features. Her work has been featured or cited in Inc., Forbes, Business Insider, GigaOM, CIO.com, Yahoo News, the Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal, among others. She […]
We’ve all heard it before. It’s more profitable to retain an existing customer than to find a new customer. What’s the one thing that the greatest companies have in common? Their customers love them! Forrester has said we are now in the “Age of the Customer.” Today’s consumers have more options than ever so we […]
For most companies and businesses, obtaining feedback from customers and clients is essential. It provides them with a glimpse into what they are doing right, what they are doing wrong, as well as ways in which operations and relationships could be improved. But obtaining and organizing this feedback in a way it can easily be […]