Unlike most market research practices, using predictive analytics to address customer churn is a highly iterative process. Specifically, there are two iterative phases: building and refining your data set and model; and testing and learning into your response program. But before digging deeper into these processes, let’s first look at why anyone would even want […]
In today’s technology-driven world, the customer is king. We hear this all the time, but very few companies really figure out how to keep the customer at the forefront of their business. The companies who have figured out how to scale customer focus throughout their organizations are experiencing big returns and sizable growth.