Topic: data collection


Using Attention Checks in Your Surveys May Harm Data Quality

Thinking of checking up on respondent attention mid-survey to make sure that you’re getting good data? Think again. In this article, we highlight how new findings from our Qualtrics Methodology Lab are helping us to revisit and refine advice that is commonly given to survey researchers, namely the use of attention check questions to ensure […]

Read More

The most successful companies know that real-time business insights provide a competitive advantage. But some companies have to reach a crisis point to realize that there is no such thing as magic decision-making without the facts. Susan Topel was hired at Centene Corporation to establish a primary research function and promote the value of insights-driven […]

Read More